Like I have been saying for some Years and especially regarding Land Rover , there are too many different Models at the same price point doing exactly the same thing and all they are succeeding in doing is stealing sales from each other , the public is simply being confronted with too much choice in the Marketplace and its my belief it simply cant be sustained financially On a slightly different topic its also my belief that quality is no better and in some cases worse since Ford ceased ownership and how thats apparently being ignored I cant quite understand
Spot on. Quality not quantity is what counts, there is no need for Jaguar to try and compete with VAG or Mercedes. They should just concentrate and be happy on fewer sales of high quality vehicles. They can then even probably widen the profit margins.